Aerial view of dealership lot

You don’t need more vendors — you need fewer, smarter true partners. We help align your creative content, systems and strategies, making every dollar and every lead count.

Unlock your store’s full potential.

Backed by two decades of hands-on dealership marketing, sales, and systems experience, The Cooperative was built to solve the real problems dealers face every day. We blend creative horsepower with operational strategy — streamlining vendors, maximizing co-op, and fixing the cracks where leads and dollars get lost.

BMW on course path

What exactly do we do?

BMW X5 Silver Edition

We act as your outsourced Chief Technology Officer (CTO) and Marketing Director.

We manage your entire marketing and sales tech stack — aligning creative, tools, and tactics with your business goals, not vendor agendas.

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BMW M4 CS

Optimize Spend & Maximize Co-Op

We identify waste, clean up lead flow, and manage your co-op claims — ensuring you get every eligible dollar and every lead gets followed up on.

Manage & Schedule Social Media Content

We publish strategically planned posts across all major platforms — timed to align with promos, seasons, and what’s happening in your market.

Maintain Brand Consistency Across All Channels

Your photos, videos, and messaging aren’t just for Instagram — we deploy content across Google Business, your website, paid ads, email, and more for a unified brand presence.

Yes! Drone work is included in our services.

Cut Vendor Fat & Simplify the Chaos

We help eliminate overlapping services, consolidate your vendor list, and become your single point of contact for all marketing operations.

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Create & Deploy Custom Photo & Video Content

We produce high-quality, original content that reflects your actual dealership — local settings, real staff, real inventory. No stock images, ever.

Audi Certified Pre-Owned building BMW detail shoot

Still Have Questions? We’ve got the answers!

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Let’s see if we’re a good fit.

If you’re ready to simplify your marketing, clean up your systems, and actually move the needle — let’s talk. Whether you're a single rooftop or a growing auto group, we’ll meet you where you are and build a strategy that fits.

Thanks — your message is in good hands, and a real person will read it. If it’s easier, you can also text us at 225-384-7228.

Or text us at 225-384-7228 · lance@thecoopbrla.com

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Dealership photography from The Cooperative Agency on Instagram On-lot content from The Cooperative Agency on Instagram Vehicle detail from The Cooperative Agency on Instagram Dealership lot from The Cooperative Agency on Instagram Staff and store photography from The Cooperative Agency on Instagram Custom video still from The Cooperative Agency on Instagram Luxury rooftop content from The Cooperative Agency on Instagram The Cooperative Agency Instagram

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